I am delighted to be lending my expert training services and support to the UK launch by the Mark McDonald Consultancy of OUAI Haircare.
OUAI Haircare is a range created by celebrity hairstylist Jen Atkin. She has styled the hair of Jennifer Lopez, Gwen Stefani, Emma Stone, Sofia Vergara, Jessica Alba, Kim Kardashian, Cindy Crawford, Katy Perry, Christina Hendricks and the list goes on!
As part of the secret preparations ahead of the announcement of the launch I attended a personal demonstation by Jen Atkin of her OUAI styling products at the Net-A-Porter London HQ.
My favourite styling product from her range is the Texturizing Hair Spray which she describes as “Like dry shampoo and hair spray had a baby”.
Here’s a couple of glimpses into our session with Jen.
I will be delivering national education and training on OUAI Haircare to Mark McDonald Consultancy retail partners and also to in-store beauty teams.
OUAI Haircare launches in the UK at Selfridges on Monday 25th April, 2016.