CEW is a not-for-profit professional organisation in the UK comprised of members from within the beauty industry. Voted on by industry professionals and experts in the field of beauty the CEW Beauty Awards are known as the “Oscars of the Beauty Industry”.

Prior to voting members attend The Product Demonstration Evening and have the opportunity to speak to a representive from each of the competing brands. At the end of the event each member gets to take away what must be the heaviest beauty goody bag ever packed with competing products!

I was delighted to be given the sole responsibility of representing NIOD and their products in the “Best New Brand – Prestige” category at the evening recently to over 700 of my peers and press from within the beauty industry.