The International Make-Up Artist Trade Show, IMATS, is a major annual event in the make-up artistry calendar. Professional make-up artists from fashion, editorial, TV and film give talks and practical demonstrations. Thousands of make-up artists and students attend to network, learn and buy product. A make-up museum and student make-up competitions also draw the crowds.
For the fourth year running I was delighted to represent my vegan make-up brush client Nanshy at the show. I’m already looking forward to going next year as it’s a privilege to get to work in this environment and to speak with make-up artists ranging from students to those who have been awarded multiple Emmys, Oscars and BAFTAs.