
I was invited by beauty trade magazine SPC to give my expert opinion on older women and the beauty market. The full article is at http://www.cosmeticsbusiness.com/technical/article_page/50plus_beauty_comes_of_age/108210

I was invited by beauty trade magazine SPC to give my expert opinion on older women and the beauty market. The full article is at http://www.cosmeticsbusiness.com/technical/article_page/50plus_beauty_comes_of_age/108210
So refreshing to read this Nikki. Totally agree. It’s not just about the products being sold either, it’s about being able to relate to the more mature woman’s lifestyle. I do struggle to connect when a young sales assistant is trying to empathise with my needs, not matter how good she is at her job.