I was invited by beauty trade magazine SPC to give my expert opinion on older women and the beauty market. The full article is at http://www.cosmeticsbusiness.com/technical/article_page/50plus_beauty_comes_of_age/108210
“The beauty industry is finally starting to meet the needs of older women, say leading experts”
Nikki Taylor Beauty 
So refreshing to read this Nikki. Totally agree. It’s not just about the products being sold either, it’s about being able to relate to the more mature woman’s lifestyle. I do struggle to connect when a young sales assistant is trying to empathise with my needs, not matter how good she is at her job.